The Soft Side of Strategy
»Fancy what a game of chess would be if all the chessman had passions and intellects, more or less small and cunning; if you were not only uncertain about your adversary’s men, but a little uncertain also about your own; if your knight could shuffle himself on to a new square by the sly; if your bishop, in disgust at your castling, could wheedle your pawns out of their places; and if your pawns, hating you because they are pawns, could make away from their appointed posts that you might get checkmate on a sudden. You might be the longest-headed of deductive reasoners, and yet you might be beaten, if you depended arrogantly on your mathematical imagination, and regarded your passionate pieces with contempt.«
– George Eliot, Felix Holt, The Radical
Wow, that struck a chord! What an refreshing realistic view on strategy! It demonstrates that the soft factors of strategy in business is more than just something to »consider«. Without embedding them into strategy and business transformation efforts right from the start at last strategy implementation is destined to fail.
What does this mean for strategy as a whole? You mustn’t ignore the inner and outer complexity of and around an organisation which humans are an essential part of. Do it and fail. See planning and design as just one perspective from many on the strategy process. At the same time use complementing »lenses« like cognition, culture, powerplay and learning.
I’d like this post to become the starting point for an introduction and discussion of the most important views on strategy. Please feel encouraged to post your comments, thoughts and maybe wish-lists of what to cover!

